We have a tendency to give up too early, like when it hurts a little too much. Maybe it happens during a race. Maybe during a relationship. Maybe on the floor of a faraway discotheque. It is certain that the body/mind/spirit have absolute limitations, but rarely on Saturday or Sunday mornings are we anywhere near them. When you are on the bici chasing your neighbors, or the new man in sales, or all of your failures, there is the call of … [Read more...]
The Sock I Loved, Then Lost.
It took no raindrops for your absence to hurt me, but when they fell, the pain was nourished. Your gentle compression was the hallmark of our relationship. Compression. Compassion. Your surface enveloped my toes in an embrace. You pulled the moisture from them with all your heart. The medial toes grew jealous of big toe and pinky, for by design—and without any chance for change—you afforded them less contact. We all embraced the passion of … [Read more...]
Superissimo Sexykitte Ordering Now Closed, Now What?
To all who ordered: Friends, countrymen, international countrymen, contenders supported through equal payout, all others, thank you:Each of you have received these mailings in accord of your purchasings of the Superissimo Sexykitte 2014. I hope this finds you rested and sexy. Tomorrow begins production. Today we have finalized testing and verifications. Now, here, we will pass on a few notes regarding these advances in the project to ensure your … [Read more...]
Putting the HORS in Sexytime
From our analysis of the kit market there appeared to be a burgeoning glut of trend options. We were unsure how deepe it might go, and so we were axperimenting and we believe we found a bottom. Luckily, like rubber coqs, we bounced back with fists wrapped around heavy thinking. The tension of dayglo camoeux is heavy. We are notte sure. What is the fresh new patterns going to be? Or, is there one? Does there need to be? We mean that in a complete … [Read more...]
Caps Not Hats: Public Release
The Caps not Hats movement has keystone support in the PRO pelotong via OPQS. The movement would still be in the shadows without their acknowledgement of this timeless laurel du cycling However, in addition to this association, Superissimo.com and @truebs Bill Strickland (truebs.com) have determined an official release of the #capsnothats insignia for public use would be a good idea. The Caps Not Hats movement has seeped into the high … [Read more...]
Details of Winning and Top Class
If there has been any question of what the purpose of Superissimo is, the idea is simple - we are custodians of cycling style and enjoyment. So muche focus on the toil of serious, and not on the freedom that being a cyclist provides. This dilema has been ever-present, like dark matter, it is a thing easy to leave undefined and so it can grow too serious. To maintain the direction of joy, we now bring Handle Bar Helpers to the table. Handle … [Read more...]
Superissimo in Drab, the Logo Years.
It's been requested a few times for a piece de la resistance which might be known in the biz as the good old simple logo shirt. So we did it. We kinda like it. Superissimo is proud to introduce the Superissimo Logo T-Shirt. These are comfy. Next level. Like american apparel and best describe as loose metro sexual. You are a cyclist, oui? White print on a military green cotton. A smooth and subtle piece that works well from trench to cubicle to … [Read more...]
Knowledge, but ribald.
It's been a long time since I've given to the allure of ritual. I've spent the last bunch of years eschewing and püpüing the satisfaction that can be had by opening little tins, rolling down the tops of paper bags, and moussing my hair. Why the Spartan restraint? Because being simple is tougher. So I thought. That thought held until I was reminded of the delights that exist within a can of embrocation. It was a winter for sure, though … [Read more...]
Superissimo Sexykitte 2013. Time for Machotimes, okay?
Okay, so we've had the question: "Aside from a George Hamilton spray-paint-tan and a diet, how can I look handsome like a Macho Man il Superissimo?" Editors note - Well, for the time of May 1 to May 14, the best kitte was making sale. But now, all sales are closed, and will notte return. No. But you may also look at what it was belows for 2013: And be ready for Summertime Fastbiking. We have tested over months and come to find the selection … [Read more...]
On Being Embrocative, by JD3
It's time to discuss product. We are proud to be codeveloping a cooling summer knee grease with Buckler Embrocation. Our parameters, as we defined them, were simple: we want to smell as handsome as we look. First-50-pages-of-Numéro Homme-handsome? Non. Steve-McQueen-playing-polo-on-a-buffalo-while-drinking-a-Budweiser-handsome? Oui. So in anticipation of what is to be Superissimo's first actual product besides highly fashionable cotton … [Read more...]