We all have heard it so much, and now perhaps too much. It’s been a cycling-specific talking point for decades now, perhaps first made contextually familiar to the public by PanachoMouth supreme, Phil Ligget. But with much the same effect as hearing Kelly Rippa mention the word “swag,” our jeweled buzzword, Panache, has begun to grow common. And of course, in a sport that depends ultimately on selling things, our most appropriate word has gone the way of embrocation: every one uses it, and it doesn’t smell that special anymore.
Though as quickly the cyclisteé are known to disregard the words of a wife, it pains us to admit that Cath Wiggins has a point when she says that “all this panache business – they can kiss my arse.” So, like, it can kiss our arse, too, but so can Cath, and that is the sujet pour un autre jour. Digresse complete, Let’s talk point: P’nache is now dying. The word, that is. It is lying listless on an oily beach, with eyes beginning to cataract with deathe. Be advised.
So, with that, we are proud to flag the new mandate for describing en velo prowess. Though there are so many words out there that brandish stunning relevance in our proud and fortunate realm, Cannondale owns most of them. In order to avoid getting sued for the rest of the five hundred bucks in our PayPal account, Gnome and I have decided to forge our own highly original and conspicuously abbreviated slang term to describe the overriding vibe of our contributions to this silly sport. Further, wee really pour molten metal into the cast by changing it from a noun to an adjective.
We are, Superissimo is, and I know that just because you’re reading this you are…..
Panache. We are mega ‘nache.